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BASCIL Self Assessment Tool

1. Marketing and Branding
Develop a strong online presence through a website and social media platforms. Use visually appealing images and engaging content to attract tourists. Consider partnering with local tourism boards and travel agencies to promote your business.

1.1 Our company is marked on Google maps or similar and has a short description
1.2 The company has a website and/or social media account (FB, Instagram etc) or the information is available in regional or local tourism website.
1.3 Information about the company in web and/or social media is available also in foreign languages (English etc).
1.4 Website or social media account includes: contact information, understandable info about services, prices, info about reservation options, order confirmation and payment options, the driving instruction and transport services (if needed)
1.5 It is recommended to have online-booking option - does Your company have it?

2. Accessibility and Location
Choose a location for the touristic activities that is easily accessible to tourists. If possible, select a location with scenic views or proximity to other tourist attractions. Consider collaborating with local tourism authorities to increase visibility.

2.1 There is a parking area marked for visitors cars?
2.2 There is a company logo with its name and phone number at the building/fence or on the street
2.3 Good access to the building (in view of people with special needs)

3. Tourist-Friendly Environment
Create a welcoming and comfortable environment for tourists. This includes a clean and aesthetically pleasing space, informative signage, and possibly guided tours or demonstrations to educate visitors about the food production process.

3.1 Safe and clean outdoor environment is offered
3.2 The facilities and buildings used for providing services for the guests are clean and tidy
3.3 Equipment and furnitures used in providing the services are clean and in good shape
3.4 There is a working internet connection and a password is available for guest (recommended)
3.5 Toilets, in good order, clean, and well designed are available and marked with sign for customers.

4. Quality of Products & Unique Selling Proposition
The foundation of any food-related business is the quality of the products. Ensure that your food items are of high quality, made with fresh and local ingredients. This will leave a positive and lasting impression on tourists. Identify and highlight what makes your products or food experience unique. Whether it's a special recipe, a traditional cooking method, or a rare ingredient, having a strong USP will set your business apart.

4.1 Storytelling is used in order to make the service more attractive?
4.2 The natural environment and resources are used on sustainable way when providing the services. For example, as much as possible, limit waste generation, use water resources economically, recycling. The staff is able to explain it to visitors?
4.3 Visitors can buy local products (e.g. food souvenirs)?
4.4 In the service, visitors with special needs (vegetarians, vegans, lactose free, gluten free etc) have been taken into consideration, if relevant?

5. Hospitality and Customer Service

Train your staff to provide excellent customer service. Friendly and knowledgeable staff can enhance the overall experience for tourists and encourage positive reviews and recommendations.​

5.1 Company answers to customer questions via e-mail, FB and other channels within 24 hours
5.2 Drinking water for guests is available
5.3 Staff members hosting the visitors are aware of local hospitable service principles
5.4 Correct look and clothing of staff members who are working with guests. If staff members are working with food, then apron can be mandatory i.e.
5.5 In case the business is working with foreign tourists, then host or staff member speaks at least one foreign language (English etc).
5.6 The company maintains guest registration, has their phone numbers and other contact information.
5.7 The owners and staff members regularly improve their qualification and participate in relevant trainings, workshops etc related to the hospitality

6. Cultural Authenticity

Embrace and showcase the local culture through your food. Tourists often seek authentic experiences, and providing them with a taste of the local cuisine can be a major attraction.

6.1 The company is using locally recognised and designed elements in inner and outdoor decoration?
6.2 Local food traditions are used in provided services?
6.3 Does your company integrate local culinary traditions and ingredients into your food offerings to provide an authentic experience for visitors?
6.4 Do you provide educational opportunities for food tourists to learn about the cultural significance of the dishes they are experiencing?

7. Educational Experiences

Offer educational experiences, such as workshops, cooking classes, or guided tours of your production facilities. This not only adds value to the tourist experience but also enhances their understanding of your products.​

7.1 Educational programmes are provided to the visitors (children groups, youth groups, seniors etc)
7.2 During the visit some new information is provided to the visitors about the product, processing, local traditions etc
7.3 Do you incorporate interactive demonstrations, such as live cooking shows or behind-the-scenes tours, to educate visitors about your food preparation processes?
7.4 Have you explored digital platforms or other mediums to share engaging culinary stories, recipes, and educational content with a wider audience beyond in-person experiences?

8. Local Partnerships

Collaborate with other local businesses, such as hotels, tour operators, or souvenir shops. This can help you tap into existing tourist networks and create packages that include your food experience as part of a larger itinerary.​

8.1 The company is a member of some local or regional or thematical tourism network
8.2 Cooperation is going on with other service providers (other products available in farm shop, related products used during degustation etc)
8.3 The company participates in regular joint marketing activities at local/regional/etc level (campaigns etc)

9. Regulatory Compliance
Ensure that you comply with all health and safety regulations, especially if you're offering tours or allowing visitors into your production facilities. This is essential for the well-being of your customers and the reputation of your business.​

9.1 The premises are adapted for visitors according to the local regulations
9.2 The company has all necessary licenses and permits needed for offering the food related services to visitors

Thanks for your feedback!

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